I try to leave the same amount of white space around each image for separation.
Note: Even though a client might be drawn to a certain color palette, pattern, or style doesn't mean that it will be the best fit for attracting their ideal audience. Determining what the images have in common will help you decide which photos will work best in your final inspiration board. You can already begin to see the direction of each brand by looking similarities between the pins. There is also a recurring theme of playfulness and youth in the balloons, ferris wheel, and storybook. In this collection of images, you can see similarities in the neutral grays, bright whites, and metallic golds. Today I'm giving you an inside look at my process for creating a clean, cohesive inspiration board. Whether you're a designer or professional who's seeking a starting point for an upcoming project or a client who is preparing to undergo a rebrand, my hope is that you find this post helpful. An inspiration board gives both the client and I a visual foundation for the brand, it ensures that we're on the same page (which saves me from multiple revisions down the road), and it gives me a visual reference to pull from throughout the timeline of a project.
All of these characteristics are right up my alley, but there are thousands of color palettes, font combinations, and brand elements that reflect that aesthetic. This step is fundamental to my creative process, and it has proven to be effective time and time again for helping me come up with original concepts that my client is happy with.įor example, many of my clients ask for a brand that is simple, clean, and classic. Before I begin creating logo concepts or illustrating patterns, I always start by pulling inspiration from photos and compiling them into a clean and cohesive inspiration board. Inspiration boards are the foundation for each Elle & Company client design project.